More and more companies are holding corporate events, as they serve to increase the number of potential customers and build loyalty among existing ones, as well as to publicise new products or brands. This is why nowadays it is one of the most effective and popular advertising and marketing strategies. When preparing for a business event, many details need to be taken into account, including everything related to the scenery and decoration for corporate events. It can be a difficult task if you don’t know where to start.
So that you can get the most out of your event and make it a success, we at Octo Event Productions would like to give you a series of tips that you should take into account.
What to consider when decorating for corporate events?
Below, you can find the three most important elements that you have to take into account when planning the decoration for corporate events:
The venue and location where the event is going to take place
The venue and location where the event is going to take place will have a direct influence on the decoration. There are characteristics such as the space or the number of people that are essential to know in order to start planning.
On the other hand, it is necessary to think about details such as whether it is going to be outdoors or not, as this can also influence the decoration for business events or if there are any kind of rules in the venue where the event is going to be held. In addition, there are times when the venue itself provides some kind of equipment, which you need to know, to see what you need and what you don’t need.
Knowing the purpose of the event
Another factor that most influences the decoration for business events is the type of event it is, if it is a fair, a congress or a tournament. In addition, the type of event has to be in line with the philosophy and values that the company represents. On the other hand, it is important to take into account whether the event will be formal or informal. If, for example, it is a congress, the decoration will have to be more refined and elegant, while, if it is a tournament, the decoration can be more everyday and eye-catching.
Analyze the guest profile to find out which decoration for business events is appropriate
When planning the decoration of the event, it is necessary to know who the attendees are and what their needs are. If you know the main objective and activity of the event, you will know who you are targeting, so it is essential to analyze the guest profile to provide the best possible experience.
Important elements in the decoration for corporate events
There are many elements that influence the decoration for business or corporate events. Here are the most important ones.
The scenography
One of the most important elements involved in the decoration for business events is the scenography. This term refers to the artistic and technical project of staging the contents of an event and begins to be elaborated from the creative idea. The scenography must reflect the idea of the event and convey its philosophy. Nowadays, events require a scenic planning that includes lighting as well as colors and textures, achieving as a whole a great harmony of meanings. Therefore, studying how all the elements of the event will be distributed will be fundamental for its correct development.
Lighting
Good lighting is a must for any type of event if you want to create a complete and perfect experience for your audience. Matching lighting effects to the characteristics of a performance can be incredibly effective. The right lighting at the right time can really add that drama and intensity needed to captivate your audience. In addition, lights can help to highlight different spaces, e.g. the bathroom, entrance, etc.
The theme of the event will influence the décor for corporate events
As mentioned above, even if it is a corporate event, there can be different themes. In addition to congresses and trade fairs, there can be more fun corporate events such as festivals or theme parties. The type of event will determine its decoration and aspects such as formality or sophistication will depend on it.
Now you know some tips so that you can carry out the best decoration for your business events and, put into practice your organizational and planning skills, as well as your creativity. If you need advice or help when it comes to organizing your events, don’t hesitate to contact us. At Octo Event Productions we specialize in providing integrated event services and are dedicated to turning our clients’ creative ideas into reality. We take care of everything from the rental of audiovisual equipment to the complete set-up, technical design, and full production, we offer turnkey services for your event.